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If this is true, then people are getting poorer & poorer...
http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97562
Q: Who is buying Genesis?
A: We know that 40% of those buying Genesis have traded in vehicles like Lexus, BMW, Mercedes, and Porsche. We know what their income levels are, and we are finding that people are gravitating from luxury or near-luxury cars to Hyundai; we expect to see numbers of current Hyundai people moving over to Genesis as well. It is a very healthy launch and a commentary on today's environment that consumers see Genesis as competitive against luxury makes.
Q: So most of Genesis buyers are currently from other brands?
A: Right now, 90% of all buyers of Genesis are coming from outside Hyundai.
http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97562