Ford filed a lawsuit Wednesday asking a court for an injunction against Ferrari over the use of the F150 name for Ferrari's latest Formula 1 racecar, the automaker said.
"F-150® is an established and important Ford trademark and the name of the best-seller in Ford’s F-Series, America’s best-selling trucks for 34 years and best-selling vehicles for 29 years," Ford said in a statement Wednesday. "Through extensive sales and advertising and exclusive use, Ford has earned invaluable goodwill in the F-150® trademark. That hard-won goodwill is seriously threatened by Ferrari’s adoption of 'F150'."
Indeed, Ford claims, "when Ferrari announced the name of its race car as 'F150', Ford asked Ferrari to change the name. Ferrari did not respond in a timely manner, leaving Ford no choice but to take legal action to protect its important brand and trademark rights," the automaker said in a statement this afternoon.
The Italian sports car maker chose the F150 name to pay tribute to this year's 150th anniversary of the unification of Italy, but it's also the well-known and longtime name of Ford's half-ton pickup truck, * the best-selling vehicle in Ford's U.S. lineup.
We've asked Ferrari for comment, but have not yet heard back.