328xi brand new starts from 40k now so thats a pretty good deal considering its competition.
I can't answer better than this...It depends on what you want. I know people who have C classes, A4's, 3 series and all like them for different reasons.
Are you looking for the nicest interior? sportiest drive? best value? most room in the back for kids or trunk size?
3 series always has been and always will be.
Base 328xi doesn't come with HIDs by the way.
You can get a 328xi Executive with real leather, sunroof, HIDs, nice mags, nav, etc for a great price now
La 328xi est bien balancée et très dure à battre. Ça c'est mon opinion mais p-e que tes goûts sont différents. Et puis pour les HID / LED whatever, on s'en fou sérieusement. C'est pas ça qui fait qu'une BMW et une BMW ou une Audi est une Audi.