think about it this way:
They are the MAIN and by main I ment ONLY form of Public relation and sponsorship these company can have:
Googles,
Energy drinks
clothing
Ski
boots
Bindings
Event sponsors
Participants in movies AND festivals
X games champs ($$$) AND Olympics champs (more exposure)
any other tool u use for ski
score a deal on each since u are all wearing the gear on camera
I'm wearing for over 25k of retail value gear whenever I'm out the helicopter, I'm hardcore and paying everything below 1/3 of the price but the majority of free skier are kids sucking up TONS of money to look like those new super heroes, every year a new set of gear
$$$$$$$$$$$$$$