The chev is in 4 Low. She says "what are you doing?" The guys responds with "Locking it in". It's not some pussy system like on 1/2 ton trucks where one wheel in the front and one wheel in the back gets power.
I also know because you wouldn't hop like that in 2wd. Look at the rubber marks right at the end. You can see where the front tires were.
Going to sound stupid, but if the strap was higher up on the chev it may have had a chance. Would have put more weight on the rear tires. In all honesty would have likely just made it worse since it seems as though the guy has no idea what he's doing.
These idiot Americans need to start doing their pulls properly. Off pavement.