Federal SS595 is recognized by Drifters in Japan
In the beginning of this year, Mr. Takashi Okamoto, Managing Director of Autoway, a well-known UHP-oriented wholesaler in Japan visited Federal Corporation and shared a great news about increasing popularity of SS595 among the drifters in Japan.
From a marketing research done by Drifter Tengoku (in English: Drifter Paradise), a well-known Japanese magazine, Federal's SS595 is the third most favorable UHP tires among the drifters in Japan after Falken and Yokohama. This was a very encouraging result as the news came from a very competitive market consists of many major tire brands.
" Drifters are quite picky on tires. They always demand more on handling responses and smoothness of a tire with appropriate grip, well sound of noise, a huge amount of smoke from friction that produces a 'good' smell," analyzed Mr. Okamoto. As he emphasized, SS595 has outstanding performances on all points above. That is why SS595 has gradually become more popular among the Japanese drifters.
Mr. Okamoto is also a professional licensed drifter in Japan. He was very excited about Federal's progressive development toward the racing and drifting segment and would like to further promote SS595. Mr. Okamoto suggested that the best way to show SS595's superior advantages over other UHP tires is to attend the drifter shows.
" Due to Federal's successful marketing strategies on SS595, more and more Japanese end users came to our shop and asked for Federal brand tires, especially SS595. We were really inspired by such progress of Federal brand in the Japan market," said Mr. Okamoto.
Back to Dec. 15, 2002, the king of Japan drifter king, Tsuchiya Keiichi showed off his outstanding talent in TIS racing track. He was fully satisfied with our SS-595. Late February, SS-595 made its professional debut in the most famous drag race in Australia, BF Goodrich Drag Combat Championship. During the competition, Mr. Theo Whoollet drove his Nissan Skyline with SS-595 tire, he beat all other challengers and won the championship in expert AWD class. He reached top speed 135 mph and top elapsed time 10.83 sec. Federal would like to share this amazing news with all our valued customers.