http://www.durhamregion.com/community-story/6133036-lincoln-unveils-quiet-luxury-in-the-2017-mkz/
I'm trying to understand why someone would chose to buy this vehicle over any of the competition? It just looks boring and bland and a cross between a Chrysler 300 and an Audi A4. Lincoln needs to fire everyone in the design team and rework the entire lineup from the ground up. The ad department, however is doing a great job with Matthew Mcconaughey.
LOS ANGELES, CA: After languishing in obscurity in the luxury automotive market for several years, Ford’s Lincoln brand has been on a roll of late.
Sales are up 16.6 per cent in Canada this year with increases of 14 per cent for the MKZ and 64 per cent for the MKX leading the way in the month of October.
Perhaps more importantly, Lincoln has been able to attract a younger demographic with the average of age of buyers now 58, down from 67 a few years ago.
So with those figures in mind and sales momentum building in North America and globally, particularly in China, Lincoln couldn’t find a more opportune time to introduce their redesigned MKZ midsize sedan than right now when the market is red hot.
Lincoln designers have redone the MKZ from the inside out. For example, engineers have gone back to switches and dials on the ventilation and audio functions in place of slider adjustments. As well, interior craftsmanship has been a priority along with special attention to detail to bring out the “quiet luxury” Lincoln is emphasizing in the brand.
Outside, the MKZ features the new look Lincoln front grille.
A potent 3.0-litre V6 twin turbo is available to power the new MKZ. Making 400 hp and 400 lb/ft of torque, this will be the engine of choice for driving enthusiasts. For others, a 245 hp 2.0-litre four-cylinder engine will have to suffice or a hybrid model that is also returning.
In Canada, all models will have all-wheel drive except the hybrid, which will be front-drive only.
I'm trying to understand why someone would chose to buy this vehicle over any of the competition? It just looks boring and bland and a cross between a Chrysler 300 and an Audi A4. Lincoln needs to fire everyone in the design team and rework the entire lineup from the ground up. The ad department, however is doing a great job with Matthew Mcconaughey.
LOS ANGELES, CA: After languishing in obscurity in the luxury automotive market for several years, Ford’s Lincoln brand has been on a roll of late.
Sales are up 16.6 per cent in Canada this year with increases of 14 per cent for the MKZ and 64 per cent for the MKX leading the way in the month of October.
Perhaps more importantly, Lincoln has been able to attract a younger demographic with the average of age of buyers now 58, down from 67 a few years ago.
So with those figures in mind and sales momentum building in North America and globally, particularly in China, Lincoln couldn’t find a more opportune time to introduce their redesigned MKZ midsize sedan than right now when the market is red hot.
Lincoln designers have redone the MKZ from the inside out. For example, engineers have gone back to switches and dials on the ventilation and audio functions in place of slider adjustments. As well, interior craftsmanship has been a priority along with special attention to detail to bring out the “quiet luxury” Lincoln is emphasizing in the brand.
Outside, the MKZ features the new look Lincoln front grille.
A potent 3.0-litre V6 twin turbo is available to power the new MKZ. Making 400 hp and 400 lb/ft of torque, this will be the engine of choice for driving enthusiasts. For others, a 245 hp 2.0-litre four-cylinder engine will have to suffice or a hybrid model that is also returning.
In Canada, all models will have all-wheel drive except the hybrid, which will be front-drive only.
