Danny, here's a more complete answer in point form. Note that this is my opinion and observation of successful merch/brands.
-For starters, the name of the show sounds weird. I get that you want to hit the modern lingo of things being "lit" and being "fire" but it's just a passing phase, those terms wont mean anything in a year or 2.
-The logo is a Porsche. You don't have a "Porsche-Fest". Logo doesn't connect in anyway with the name. Worst case, use a generic unknown car shape.
-Orange is very rarely a good color choice for logos and branding, especially when you're mixing it with beige/creme. (you'd be better off using red and white, which would make a more obvious connection to Montreal Racing as well)
-With a better logo and color palette, a more conservative font will pass the test of time as opposed to something "dandy" like Comic Sans or the font you currently used.
-With image/branding, you should follow the "less is more" rule on merch. The list on the back and stripes on the sleeves are overkill. Just a simple logo, either full size or pocket size will be plenty.