For those who didn't know him, Luigi was the official Ferrari importer for Quebec and Eastern Canada from 1963 to 1999. He acquired the rights to sell Ferraris directly from the Drake himself, but only after having the door slammed into his face three times. The Old Man was impressed by Luigi's tenacity, and gave him the rights, although he had reservations about his Ferraris winding up in an Arctic country.
Buying a car from Luigi during his tenure was no easy feat. You simply didn't walk into his shop and ask to buy one. In Luigi's opinion, ownership was merited. This obviously did not earn him a legion of friends, but he did manage to run a very successful business, and create an inner circle of followers and admirers. If anything, his MO only added to the Ferrari mystique.
Once he was no longer an official importer, Luigi Sports Cars stayed open as an independent Ferrari shop, and primarily took care of the "Luigi Club" members' cars. During his final years, his shop was more of a club house/museum/shrine than a service garage.