It's a weird thing to say as a car enthusiast. Yeah, they're not pushing very hard in terms of the latest bleeding edge technologies to extract that much more mechanical energy out of every drop of fuel burned, but they're one of few companies who build enthusiast cars. A lot of companies sacrifice passion projects to maximize sales volumes, reduce fleet emissions, because the low volumes don't make enough business sense etc.
FCA don't care, they stuff ridiculously huge engines in a lot of cars, slap on ridiculous brake/suspension and body cladding setups and many aren' volume sellers (Durango SRT, Ram TRX etc.) but they still crank them out, even if it doesn't make that much sense from a financial perspective. You'd rather they just crank out dodge darts all day, every day?
They build ridiculous cars and I respect them for that.