[:fr]Toyota a l’intention d’annoncer mercredi que la marque Scion sera \u00e9limin\u00e9e selon un rapport publi\u00e9 par CarBuzzard.com. Le rapport affirme que les employ\u00e9s Scion ont re\u00e7u un pr\u00e9avis hier avant l’annonce.<\/p>\n
La faiblesse des ventes a caus\u00e9 des probl\u00e8mes pour la marque au cours des derni\u00e8res ann\u00e9es et en 2015 Scion vendu que 56,167 voitures au total. Les ventes ont atteint un sommet en 2006 avec 175,000 unit\u00e9s vendus.<\/p>\n
La vision de Toyota \u00e9tait\u00a0d’avoir des jeunes commencent avec Scion, gradu\u00e9\u00a0vers Toyota et en vieillissant termin\u00e9 avec\u00a0Lexus. Scion semblait avoir du mal \u00e0 atteindre leur clientelle cibl\u00e9 et la moyenne \u00e2ge d’une propri\u00e9taire Scion \u00e9tait de 49 ans!<\/p>\n
Malheureusement Scion se joint maintenant les rangs de Pontiac, Saturn, Suzuki, Plymouth, Oldsmobile et tous les autres constructeurs automobiles d\u00e9funtes dans les annales de l’histoire.<\/p>\n
Sources: Motor Trend<\/a>\u00a0,\u00a0Guide de l’Auto<\/a>[:en]Parent company Toyota intends to announce Wednesday that the Scion brand will be discontinued according to a report by CarBuzzard.com<\/a>. The report alleges that Scion employees were given advance notice yesterday ahead of the announcement.<\/p>\n Poor sales have hurt the youth-targeted brand in recent years and in 2015 Scion sold 56,167 cars in total. Sales peaked in 2006 with 175,000 units sold.<\/p>\n Toyota\u2019s vision had been to have young people start with Scion, move to Toyota and graduate to Lexus as they got older but in the end things didn\u2019t exactly work out that way. Scion seemed to have trouble reaching their target demographic and the average age of the Scion owner was 49!<\/p>\n It was cool while it lasted but sadly Scion now joins the ranks of Pontiac, Saturn, Suzuki, Plymouth, Oldsmobile and all the other now defunct car companies in the annals of history.<\/p>\n Sources: Motor Trend<\/a>\u00a0,\u00a0Guide de l’Auto<\/a>[:]<\/p>\n","protected":false},"excerpt":{"rendered":" [:fr]Toyota a l’intention d’annoncer mercredi que la marque Scion sera \u00e9limin\u00e9e selon un rapport publi\u00e9 par CarBuzzard.com. Le rapport affirme que les employ\u00e9s Scion ont…<\/p>\n","protected":false},"author":7,"featured_media":120236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[430],"tags":[2620,2619,373],"class_list":["post-120233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","tag-cancelled","tag-dead","tag-scion"],"_links":{"self":[{"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/posts\/120233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/comments?post=120233"}],"version-history":[{"count":5,"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/posts\/120233\/revisions"}],"predecessor-version":[{"id":120240,"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/posts\/120233\/revisions\/120240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/media\/120236"}],"wp:attachment":[{"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/media?parent=120233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/categories?post=120233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/tags?post=120233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}