[:fr]Si vous avez d\u00e9j\u00e0 pens\u00e9 \u00e0 planifier un \u00e9v\u00e9nement automobile, vous voulez probablement lire ceci. Un des plus gros d\u00e9fis d\u2019un organisateur est de passer le mot \u00e0 propos de son \u00e9v\u00e9nement. Une bonne strat\u00e9gie de m\u00e9dias sociaux est essentielle, et les organisateurs qui n\u2019ont pas ou peu de budget peuvent souvent s\u2019en tenir \u00e0 \u00e7a. Mais quoi d\u2019autre peut-on faire?
\nLes gros \u00e9v\u00e9nements peuvent compter sur un budget radio, de t\u00e9l\u00e9vision et de publicit\u00e9 imprim\u00e9e. Mais ces m\u00e9thodes sont co\u00fbteuses et il est difficile de cibler son auditoire.
\nAvant les m\u00e9dias sociaux, l\u2019une des mani\u00e8res les plus \u00e9videntes de passer le mot \u00e0 propos d\u2019un \u00e9v\u00e9nement \u00e9tait de mettre un flyer sur les voitures \u00e0 un autre \u00e9v\u00e9nement. Je me rappelle avoir visit\u00e9 des expositions automobiles et de revenir \u00e0 ma voiture qui avait 5-6 flyers en dessous des essuie-glaces.
\nSi vous ne le savez pas d\u00e9j\u00e0, je suis en train d\u2019organiser un m\u00e9ga expo & meet au Circuit Mont-Tremblant qui s\u2019appelle Cars on Fire et qui aura lieu le 20 Ao\u00fbt 2016. \u00c9tant donn\u00e9 que cet \u00e9v\u00e9nement en est \u00e0 sa premi\u00e8re \u00e9dition, c\u2019est difficile de rassembler les gens, car il n\u2019y a pas de couverture des \u00e9v\u00e9nements pr\u00e9c\u00e9dents, uniquement l\u2019information que je donne. De plus, il n\u2019y a jamais eu d\u2019\u00e9v\u00e9nement de ce type au Circuit Mont-Tremblant. J\u2019utilise donc mes contacts que j\u2019ai amass\u00e9s depuis les derniers 15 ans pour m\u2019aider \u00e0 faire la promotion.
\nJ\u2019ai d\u00e9cid\u00e9 de faire imprimer des flyers et de les apposer sur les v\u00e9hicules dans le stationnement de l\u2019Autodrome durant l\u2019HondaFest. Cette expo est l\u2019une des plus grosses de l\u2019ann\u00e9e et il y avait quelques milliers de voitures dans le stationnement. J\u2019ai donc d\u00e9cid\u00e9 de remplir mon sac \u00e0 dos de flyers et j\u2019ai pu faire 1000 v\u00e9hicules en deux heures. \u00c9videmment, je ne m\u2019attendais pas \u00e0 ce que tout le monde regarde le flyer, encore moins de visiter le site, mais je m\u2019attendais tout de m\u00eame \u00e0 une centaine de visites, au moins.
\nJ\u2019avais tort.
\nApr\u00e8s avoir examin\u00e9 les statistiques sur le site le jour suivant, j\u2019ai vu que seulement un visiteur avait vu le site web. Peut-\u00eatre que les gens se sont dit qu\u2019ils allaient trouver le site de l\u2019exposition sur Google un peu plus tard, mais quand m\u00eame, je m\u2019attendais \u00e0 plus de visites imm\u00e9diates. L\u2019int\u00e9r\u00eat est l\u00e0, plusieurs personnes rencontr\u00e9es dans le stationnement ont signal\u00e9 leur d\u00e9sir d\u2019en savoir plus sur l\u2019\u00e9v\u00e9nement.
\nJe vais distribuer le restant de mes flyers \u00e0 l\u2019Eurokracy, mais apr\u00e8s l\u2019HondaFest, je ne me fais pas trop d\u2019espoirs. Le 250$ d\u00e9pens\u00e9 sur les flyer aurait probablement eu plus d\u2019impact sur Facebook.[:en]If you\u2019ve ever thought about planning an event in the automotive scene, you\u2019ll probably want to read this. One of the biggest challenges event planners face is getting the word out about their event. It goes without saying that a good social media networking is critical (and for the most part free). Most smaller events with little to no budget can get by using only this method. But what else is there?<\/p>\n
Larger events with big advertising budgets make use of radio, television or print ads but those are costly and difficult to target specific audiences.<\/p>\n
Before social media, one of the best ways to let people know about upcoming events was by passing flyers out on cars at other events. I remember going to a car show and after getting back to my vehicle in the parking lot I\u2019d find no less than five or six flyers under my wiper for upcoming events.<\/p>\n
As you may or may not have heard, I\u2019m planning a huge car show & meet at Circuit Mont Tremblant called Cars on Fire on August 20, 2016. As this is the first edition of the event, it\u2019s difficult to get people excited since nobody has anything to go on except the information I provide. Furthermore there are no photos of previous tuner shows at this location because it\u2019s never been done before. I\u2019m using the contacts and goodwill I\u2019ve amassed over the last fifteen years to help me get the job done.<\/p>\n
I decided to print flyers and place them on vehicles in the parking lot at Hondafest. Hondafest is one of the bigger shows of the year and there would be thousands of vehicles at the event so I stuffed a backpack full of flyers and handed them out. It took me roughly 2 hours to do 1000 vehicles. Obviously I don\u2019t expect everyone to look at the flyer much less visit the website but I figured it would certainly yield a hundred or so visits.<\/p>\n
Boy was I wrong.<\/p>\n
After checking the statistics the day after the event I was shocked to find only a single visitor to the website. Now it may be that many people simply made a mental note to google the event a little closer to the date but I still thought I get at least a few visits. It\u2019s not from lack of interest because many people I encountered while walking were quite interested in an event at Circuit Mont Tremblant.<\/p>\n
I thought I\u2019d share this information because it was really very surprising. I\u2019m going to hand the rest out at Eurokracy and see what happens but after the first session I\u2019m not getting my hopes up. The lesson here is that the $250 I spent on flyers might have been better used promoting the Facebook event.<\/p>\n
[:]<\/p>\n","protected":false},"excerpt":{"rendered":"
[:fr]Si vous avez d\u00e9j\u00e0 pens\u00e9 \u00e0 planifier un \u00e9v\u00e9nement automobile, vous voulez probablement lire ceci. Un des plus gros d\u00e9fis d\u2019un organisateur est de passer…<\/p>\n","protected":false},"author":7,"featured_media":129993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4],"tags":[],"class_list":["post-129992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/posts\/129992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/comments?post=129992"}],"version-history":[{"count":2,"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/posts\/129992\/revisions"}],"predecessor-version":[{"id":129996,"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/posts\/129992\/revisions\/129996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/media\/129993"}],"wp:attachment":[{"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/media?parent=129992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/categories?post=129992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.montrealracing.com\/wp\/wp-json\/wp\/v2\/tags?post=129992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}