News: Ron Burgundy is spokeman for New Dodge Durango

DannyITR

Administrator
Staff member
Dodge has enlisted the help of Ron Burgundy for a series of short clips and Vines to promote the new Durango. This is a such a brilliant marketing move. Apparently there will be 70 videos. Here are a few that have been released so far.





 
Not sure what's "brilliant" about this as an add campaign tbh. It's capitalizing on the celebrity factor, which companies of various genres have been doing for ages.
 
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